Thousands of potential Liberty University students and their families have ventured to Lynchburg for Winterfest, the school’s sixth annual New Year’s celebration and recruitment event.
The event began Tuesday afternoon and continues all day today, culminating tonight with a New Year’s countdown and early-morning ice skating that follows.
“It’s an awesome event,” said Chris Johnson, Liberty’s executive director of resident recruitment.
The school expects about 6,000 guests, including potential students, their families, youth pastors and others. Winterfest, which is geared toward students from sixth through 12th grade but open to anyone, combines musicians, speakers and performers with admissions counselors to get students interested in attending the school.
“It is a recruiting initiative but we will actually see several hundred young people come to Christ as a result of this event, so it is an outreach in addition,” Johnson said.
Tickets for both days ranged from $55 to $85, while tickets for individual sessions cost between $20 and $35 at the door, according to the Winterfest Web site.
“We don’t put them on campus,” Johnson said, “so these students and their families should be bombarding the local retailers and restaurants.”
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