Political ads are appearing again on TV in Central Virginia, with gubernatorial candidate Creigh Deeds broadcasting his first commercials this week.
With 35 days left until the June 9 primary elections, Deeds joins Democratic opponent Terry McAuliffe in the on-air phase of the race.
The third candidate in the Democratic primary for governor, Brian Moran, has not yet run TV ads and isn’t making them a significant part of his race.
Moran spokesman Jesse Ferguson said their campaign has focused on communicating with the hard-core Democratic voters who are expected to turn out for the primary.
That’s a strategy similar to one used by Sen. Jim Webb, who spent just $32,000 on TV advertising in a successful run against Harris Miller in the Democratic primary three years ago, Ferguson said.
McAuliffe, the best funded of the three candidates, has been running ads in state’s larger markets since January.
McAuliffe’s ads first appeared in the Roanoke-Lynchburg market a week ago.
Deeds said Monday he was going on air with two ads in the Richmond, Hampton Roads, Bristol and Roanoke-Lynchburg markets.
The Deeds ads focus on education as a key element in rebuilding the economy.
In the spot, Deeds says: “My mom sent me off to college with just four $20 bills, so I know that education is the best investment Virginia can make for our children and in our future.”
McAuliffe’s jobs-focused ads stress his ideas for a new economy — taking wind energy off the coast to power homes, investing in pre-kindergarten education, and an emergency health-insurance plan.
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