Valentine’s Day may come around during the winter season, but as roses, orchids and other assorted floral arrangements testify, the most romantic day of the year also hints at budding life.
Though that life remains hidden under inches of snow in Central Virginia, area florists say this Valentine’s Day is just as blossom-oriented as ever.
Mary Reynolds, who manages Frederic’s Flowers in Bedford, said this holiday is shaping up to be one of the best she’s had in her 15 years managing the store.
“We have Friday, where you can deliver to the businesses or the schools, and then you have Saturday and Sunday also to deliver to the homes,” she said.
For Reynolds, whose store usually doesn’t operate on Sundays outside of special orders and funerals, the placement of this year’s Valentine’s Day is great for business.
“We’ve had just as many (orders) for Sunday as we did for (Saturday),” she said Friday afternoon.
Other florists reported high order volumes, but said Sunday deliveries would be scarce.
Calvin Mitchell, who owns Leo Wood Florist on Rivermont Avenue, said business has been “very, very busy.”
“It will slow down considerably (Sunday),” he said, “but we’ll be here if they need something, 9 to 5.”
Mitchell said in his experience, when Valentine’s Day falls on a Sunday, customers tend to order on Friday, to get flowers delivered to their sweethearts’ offices, or at home on Saturday.
Joan Arthur, owner of Arthur’s Flower Cart on Timberlake Road, said snow has made deliveries in some residential areas difficult.
“It’s probably been a hardship on us because of the bad weather … getting around and delivery and everything.”
Still, Arthur said, business has been booming, with plenty of Saturday orders. Her shop, she said, will be open from noon until 5 p.m. on Sunday, but no one will be making deliveries.
Mitchell said he’s thankful the harsh weather let up, especially for this week.
“I feel like we’ve been blessed. It’s melting, and we are delivering as hard as we can go,” he said.
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